Spirit of Sustainability Fashion Show in New Delhi

Hindustan Tin Works Limited, the leading Can manufacturing company in India along with Pearl Academy, India’s leading fashion and design education institute celebrated their much anticipated ‘The Spirit of Sustainability’ fashion show event (23rd January 2013) for the Canvironment Week in New Delhi. The fashion show saw students of Pearl walking the ramp and showcasing their innovative and beautiful designs created out of tin cans and metal scrap. Among those at the show was Ms. Drashti Dhami, well known television actress from the Colors TV show Madhubala and Brand Ambassador of Canvironment Week.

The Spirit of Sustainability fashion show took place with the aim of promoting sustainability of metal cans being modern, trendy, 100% recyclable and environment friendly. The fashion show is part of the global Canvironment campaign, the ambitious project of Hindustan Tin Works Limited where they directly speak to the consumers and spread the awareness of metal packaging. The evening saw students of Pearl walking the ramp wearing their fellow student’s designs.

Speaking on the occasion, Mr. Atit Bhatia, President of Canvironment Week & Senior Vice President of Hindustan Tin Works Limited said, “Fashion has a direct connect with the youth and hence the right delivery vehicle for us to use and involve the youngsters in a sustainability campaign. We are thrilled to see the outcome and congratulate the students and professors for an excellent demonstration of creativity, talent and passion in a challenging task by presenting some very glamorous garments made from tins and scrap”

Underlining the importance of awareness on environment issues and active participation of youth in the same, Mr. Sharad Mehra, CEO, Pearl Academy, said, “Awareness of current issues that have an impact on our future is key. The fashion industry like any other industry is impacted by the environment. When there is drought for instance, the price of cotton sky-rockets. Environmental sustainability is the key to our future, and we want all our students to learn how to develop processes that will lead to businesses becoming completely sustainable. We commend HTW for taking this proactive step towards environmental sustainability and look forward to a long term synergy with HTW.”

Ms. Drashti Dhami, who is associated with Canvironment campaign for the last 2 years, was the chief guest for the event who awarded the winners and encouraged the students. Expressing her views, Ms. Dhami said, “I am pleasantly surprised with the outcome of this unique fashion show, I have always enjoyed being a part of the high energy and fun filled activities organized by the Canvironment Campaign. I look forward to walk on the Canvironment Ramp to raise the awareness of metal cans, recycling and the rag pickers by wearing the winning outfit developed.

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